MoveOn.org: "Love Makes A Family"

Case Studies

When Zach Wahls addressed the Iowa House Judiciary Committee in defense of gay marriage, a video of his speech went viral. Wahls–the child of two lesbian mothers–later worked with MoveOn.org to create a holiday e-card promoting marriage equality.

Hundreds of MoveOn members submitted photos to accompany an original song–written and recorded by Art Not War–called “Love Makes A Family.” ANW edited the pictures and music into a shareable video card that reached over 175,000 people.